About Verified Data

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Myself and a small dedicated team have built two commercial strength audit tools that are accessible to everyone. Verified Data ensures you keep on top of things BEFORE small problems become big issues. There is even a free account.

Google Analytics Audit Tool

Regain Trust in Your Google Analytics. The DATA Inspector tool monitors for Personal (PII) data; Duplicate data; Missing data; Inaccurate data; Incorrect data.

Website Compliance Audit Tool

Uncover all website privacy risks. The PAGE Inspector tool ensures your website’s compliance with global privacy regulations by identifying and addressing hidden tracking and consent issues.

From Chapter 4 of the book Successful Analytics

“Collecting your data”

Auditing since 2018

Building a tool to automate the entire process was initiated with the first release in September 2018. Since then, a lot of smart thinking and smart technology has gone into Verified Data, including AI-Powered PII detection.

There are now over 1000 organisations and agencies using Verified Data tools. Follow its progress via its Updates Blog .

google analytics audit