Noise or Music?
Analytics Predictions 2026
As we head into another year of rapid change in the data and analytics landscape, I have two predictions that I believe will significantly reshape our industry.
Google Analytics Turns 20 – The End of an Era, or a New Beginning?
Next week marks the twentieth anniversary of Google Analytics. That is quite something to write. Having been directly involved in its early...
R.I.P Cookie Banners: Your Annoying UX Is Almost Over
My comment on the EU's Omnibus revision - the proposed simplification of the many privacy laws in Europe.
Global Privacy Compliance: The Real Battle Is Internal
Privacy compliance isn’t difficult to grasp in theory: collect only what you need, be transparent, and give users control. Yet for those charged...
How Many Pages to Audit for Privacy Compliance?
This new study shows 100-page audits uncover 90% of cookies & trackers. Learn how to optimise privacy audits without wasting time or budget.
Piwik PRO Ends Freemium: My Take
Piwik Pro are sunsetting their free-to-learn analytics plan. I find myself with mixed feelings...
Schrems III – how likely is it and how to be prepared
The adoption of the Trans-Atlantic Data Privacy Framework (DPF) was a big deal back in July 2023. But with its predecessor agreements in tatters, is the DPF good enough to last? The new Trump Administration has certainly cast doubts.
25 Years of Digital Analytics
From Urchin and log files, to Universal Analytics, GA4 and everything in between. A four part interview series about the past, present and future of the industry. Professionally edited by the Piwik Pro team into easy to digest 5 minute videos.
The myth of Enhanced Conversions and Advanced Matching
Google et al are trying desperately to get advertisers to use Enhanced Conversions due to the deprecation of 3P cookies. My personal pov is that this approach is an even bigger invasion of privacy than before - I call it "cookies on steroids".
